The Powerhouse Marketing Tool to Double or Triple New Customers
If you own your own business you’ve probably noticed sales videos on every social platform. This is because marketing research has proven that videos work to convert viewers into buyers, no matter what business you are in. And the research goes well beyond the expected statistics. The research shows us WHY videos work so well.
Consider when you are ready to buy. Let’s say you need a new pair of hiking shoes, or you are thinking about a tropical vacation. Virtually as soon as you dream about these things the internet algorithms go to work tracking you and feeding you what you “want” to see and buy. We’ve all experienced this. (I actually thought it was Siri listening to my conversations with my wife. But maybe that’s just my conspiracy mind.)
Back to the point – so you’re getting these video ads for shoes and vacations and they are more and more exactly what you want. So, you click a “learn more” button. Then you’re right into their sales funnel and before you know it, you have an amazon box at your door.
It’s not just you or your wife or husband or friend, today’s buyers are quick to decide if they are buying. Someone who is in the buying mindset needs to know if you (your business) are the right fit for them. A good video can be the vital link to make that buyer your life-long customer. As the saying goes, you don’t get a second chance to make a first impression.
An Astonishing Fact
90 percent of information transmitted to the human brain is visual. Because of this, human beings process visual information 60,000-times faster than text. That means at a split-second glance of video or images, the brain consumes more information than an entire book of text. I’m not making this up, its science.
Since our brains favor visual information, videos immediately engage your viewer, inviting them in to experience your brand in a more intimate, familiar way. Let’s say you are a veterinarian or dentist. As soon as a potential patient views a video, which shows a doctor in action, they immediately begin to relate to that doctor and already start seeing themselves or their pets in their offices. If a doctor is talking about the treatment processes or specialties they offer, then all the better to “close” the sale.
Websites with video messaging are FAR more likely to draw clicks, and your links are more likely to be shared via digital word-of-mouth and go viral.
A Video’s SEO (Search Engine Optimization) Value
Further, websites with video keep visitors around for much longer – because they watch the video, then look around more. This is a signal to Google’s algorithms that your website is popular and well put together.
Inspire Potential Customers to Act
In addition to moving a viewer to become a paying customer, the ability to create positive relationships is an important benefit of adding video to your marketing mix. As mentioned, with a video, visitors to your website, YouTube channel or social media page can “meet you” before coming in. They get a sense of your staff’s personality and demeanor. They will feel like they’ve already engaged with staff, your products and services. They will already “know you” and have gathered useful information they would probably not take the time to read.
Also, consider that many older generation clients are still uncomfortable with the internet, but with video, they can relate to the more human aspects of your business.
Video is Mobile-Friendly
For the busy consumer on the go, nothing is as easy and fast as watching a video on a smartphone. The mobile video market has exploded over the last year, creating a need for targeted, click-worthy content that is easy to download and share.
Educate with Video
Videos can help explain complex concepts and procedures in an accessible, transparent way that helps viewers to connect. This can be invaluable, especially in the healthcare industry, as many people are dealing with anxiety and stress over their condition. But it isn’t just medical practices. Any business owner can massively benefit from educating their audiences on their services and products using video. Walker Kreative can produce videos for you and/or train you and your staff on how to create simple “selfie” style videos that can be shared on YouTube and Facebook any time you want.
A Solution for Information Overload
Our lives are busier than ever. Most feel they are drowning in an overwhelming amount of information. The last thing someone wants to do is read a bunch of website text on why they need your services (even if they really do need them). Video is your solution. In fact, it can act as the perfect via to deliver just enough content in an entertaining and educational way. Video is fast and efficient, and people will appreciate the convenience.
Igniting Your Social Media Pages
Potential consumers are engaged by entertaining content that is educational and addresses their needs and lifestyles. Anything that drives more users to your website from your social pages, and people’s social feeds is important for your business. By creating useful, entertaining and educational videos about your company and its services you’ll get people checking out your website for more information.
If you’d like to see more on all the TYPES of videos that you could do, check out our video page.