November 20, 2018 Cebron Walker

How to Make a Small Business Marketing Video

Do You Really Need Marketing Videos?

You may ask yourself if it is really all that important to create and use marketing videos for your business.  For one reason, it is quicker and easier for consumers to assimilate information through marketing videos.  Also there are two key statistics you want to be aware of: one, Facebook generates 8 billion video views on average per day (Source: Social Media Today). And two, it is predicted that global consumer Internet video traffic will account for 80% of all consumer Internet traffic by 2019. (Source: SmallBizTrends) So yes, it is important that you use videos to market your business.

How to Make a Video

However, if you have never made a marketing video for your website or social media it can be daunting. For this reason, I made this video to share with you the basics of creating a marketing video of your own for your YouTube channel and website, as well as Facebook.

I hope this video will help you, as a small business or practice owner or manager create your own video content. You will learn about:

  • camera
  • microphone
  • lighting
  • framing
  • background or set
  • script or outline
  • sequence of delivering your content

Once you’ve created your video there are more steps to know. For example, you need to know how to edit it and how to add your branding. That in itself is a large subject and better handled by a professional. However, there are some simple software tools such as iMovie which can be utilized to make simple edits before you upload your video to YouTube and Facebook. And you can do this right on your mobile phone.

Need Professional Help?

At Walker Kreative our mission is to provide innovative, effective and integrated branding and communications solutions to help people grow their businesses and realize their marketing goals.

Our team has been working in the field of marketing for decades. We won’t claim to have done it all… but pretty darn close. The 1990s and 2000s saw a massive transformation from traditional marketing and advertising to today where everything is done digitally. We grew up through all this and know the craft and its rules, techniques and tools.

So if you need any help creating, editing or posting your video content, contact Walker Kreative. We can help you establish your business video marketing production line. Our goal is to help you reach your business goals and dreams.

Good luck!

Cebron