Samson Sky

Samson Sky has a passion to improve the future of transportation. We are proud

to be part of their team to share their story across the web.

  • Client:

    Samson Sky

  • Date:

    January 2017

  • Project:

    Home

Walker Kreative Production Snapshot:
  • Brand Strategy
  • Web Design
  • Video
  • Facebook Advertising
  • Content and email
  • Media Relations

We performed a full redesign of the website, drastically improving UI and UX while giving Samson Sky the ability to make easy updates long after we were finished. We built category pages with custom elements that better leveraged content to inform consumers about the Switchblade Flying Sports Car and its many details, added several updates and plug-ins to optimize for search. Installed Formstack forms to simplify and automate lead capture to grow their email list.

With a new site in place, we created both video and written content, building out their YouTube channel and blog to dramatically improve audience retention and engagement. Additionally, Facebook ad campaigns were run to, one, multiply Reservations for the Switchblade vehicle, and second, grow Facebook followers. Additionally, look-alike and retargeting campaigns dramatically boosted engagement and broadened the demographics beyond their initial target audience.

Walker Kreative media relations support plays a vital role in Samson Sky’s expansion into the flying vehicle market. Monthly press releases, along with air show press conferences have garnered media stories in top publications, TV and online news outlets including: Robb Report, UK Daily Mail, BBC Radio, Uncrate, Maxim, AutoWeek, Fox Business News, AOPA Online, Flying Magazine and many more.

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