The partnership between Orem Pediatric Dentistry and Walker Kreative continues to deliver measurable growth:
Orem Pediatric Dentistry
Website Design | Social Media Management | Advertising | Video Production | SEO | Email Marketing
About The Client
Orem Pediatric Dentistry is a trusted children’s dental practice located in Orem, Utah. Led by Dr. Bruce Howell and his caring team, the practice provides a fun, comfortable, and educational dental experience for children of all ages.
With decades of combined experience, Orem Pediatric Dentistry has become a local favorite for parents seeking expert pediatric dental care — from preventative services and Fastbraces® to lip and tongue-tie treatment.
The practice had been relying on mailers to drive in new traffic, but had found over time that the cost vs result was no longer making sense. Dr. Howell attended a marketing training session with our CEO, Cebron Walker. He quickly realized he needed new digital marketing solutions, and help to implement them.
Dr. Howell saw immediate results with Walker Kreative’s marketing efforts. After working with us for a few years, he decided to try having an in-house person take over. He returned to Walker Kreative about 6 months later. Upon coming back to us, he stated that one person was just not able to manage all the duties of marketing in a professional manner.
The Challenge:
When Orem Pediatric Dentistry reconnected with Walker Kreative, they were facing a common challenge: Despite having a strong local reputation and excellent service, their lead generation and cost efficiency had declined.
Specifically:
- Falling new patient leads and higher ad costs when marketing was managed internally.
- Limited web visibility, with outdated content and technical limitations.
They needed a marketing partner who understood the pediatric dental industry, could lower costs per lead, and generate steady new patient growth — all while building a strong and lasting brand presence.
The Solution:
Walker Kreative implemented a comprehensive, data-driven marketing strategy to restore and expand Orem Pediatric Dentistry’s online presence.
Marketing Services Provided
- Website Design & Development
- Google Ads (Search, Display & YouTube)
- Facebook Ads
- Social Media Management
- SEO & Content Creation
- Video Production
- Email Marketing
Website Redesign & SEO Optimization
A new, modern website was developed to reflect the fun, caring, and professional nature of the practice. The site was built with SEO best practices in mind, including service-specific pages for Fastbraces®, tongue- and lip-tie treatment, and preventative care. He also invested in an ongoing SEO program.
RESULTS: Orem Pediatric Dentistry now ranks #1 locally on Google for several of its core search terms — including Pediatric Dentist Orem, Fastbraces Orem, and Tongue/Lip Tie Orem.
Multi-Channel Advertising
Walker Kreative launched and manages three types of Google Ads campaigns — Search, Display, and YouTube — to capture patients at every stage of their decision journey.
Ad Results:
Average CPC: $1.19 (compared to the $5–$20 industry average)
Conversion Rate: 10% (vs. 3–5% industry average)
Cost per Lead: $11 (vs. $44 industry median)
Additionally, Facebook Ads have continued to trend upward, generating steady growth in clicks, conversions, and awareness month after month.
Google Display Campaign Example:
In one recent month, Orem Pediatric Dentistry’s display campaigns produced 376 clicks, 47 conversions, and an impressive 12.5% conversion rate — far exceeding the typical industry average of under 1%.
Marketing Video Production
Walker Kreative produced three professional video shoots for Orem Pediatric Dentistry, highlighting heartfelt patient testimonials, service spotlights, and the friendly atmosphere of the office.
These videos have been used across the website, YouTube, and social media to humanize the practice and build trust with new families before they ever walk in the door.
Social Media Management & Content Strategy
Walker Kreative manages Orem Pediatric Dentistry’s full social media presence, focusing on community connection, education, and visual storytelling. Regular posting, video integration, and branded content have helped increase engagement and visibility — especially among local parents.
Email Marketing & Ongoing Optimization
Each month, Walker Kreative creates and distributes a branded email newsletter featuring the latest blogs, practice updates, and promotions. This consistent communication keeps families engaged and strengthens loyalty.
Results
Advertising Performance
- Google Ads CTR: 5x higher than industry average
- Cost per Lead: 75% lower than industry median
- Conversion Rate: 10% (double the norm)
-
SEO Results
- #1 on Google ranking for key search terms
- Consistent organic traffic growth since launch
Client Impact
- Sustained increase in new patient numbers across consecutive quarters
- Improved brand consistency and engagement across all platforms
GOOGLE ADS CTR
5X HIGHER THAN INDUSTRY AVERAGE
5
#1 LOCALLY ON GOOGLE
FOR KEY SEARCH TERMS
1
CLICKS
DISPLAY CAMPAIGNS PRODUCED
376
CONVERSIONS
12.5% CONVERSION RATE
47
To see this kind of growth tells me the return on investment is absolutely worth it!
“I started working with Walker Kreative toward the end of September, and our number of new patients last year was 36 and it jumped to 41 this year (Sept)— it jumped from 49 (last Nov) the to 62 this November. Historically, our numbers have always dropped in the fall after school starts. To see this kind of growth tells me the return on investment is absolutely worth it.
“Another thing I really appreciate is how available Cebron is — he makes himself accessible, answers questions, and truly helps guide us. He doesn’t separate himself from his clients — he’s involved.”
— Dr. Bruce Howell, Owner, Orem Pediatric Dentistry
The Takeaway
Orem Pediatric Dentistry’s long-term partnership with Walker Kreative demonstrates the power of consistency, collaboration, and strategy-driven marketing.
By combining beautiful visuals, smart advertising, and data-backed SEO, Walker Kreative helped Orem Pediatric Dentistry cut costs, boost conversions, and strengthen their presence as Orem’s go-to pediatric dental practice.
This success story proves that when practices invest in authentic marketing — supported by expertise and collaboration — real, lasting growth follows.
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