We’ve entered the era of AI. SEO is evolving. If you don’t evolve with it, you could be left behind.

For decades, Google was the king of search. Remember when people typed something into a Google search bar to ask a question or find a business near them? So five years ago! Okay, I’m being facetious—people still use Google all the time. But times are changing.

 

 

Now, people are asking AI assistants like ChatGPT, Perplexity, and Google’s very own Gemini for answers. And here’s the thing: these AI tools don’t search the web like Google does. If they don’t understand your business, you’re invisible in this new era of search.

Why This Matters

Consider this: when someone asks ChatGPT, ‘Who’s the best plumber near me?’ or ‘Where can I get affordable pet dental cleaning in Tampa?’ — if your business isn’t optimized for AI, you’re not even in the conversation.

This is where Agentic Search Optimization™ (ASO) comes in. It’s the next layer of visibility—not replacing SEO, but building on it.

What Does “Agentic” Mean?

When we say “Agentic,” we’re talking about using an AI agent. You may have heard this term before. Here’s the simple version:

– AI models (like ChatGPT) are the super brain with all the knowledge.
– AI agents are the doers—they work with that knowledge to perform tasks, make recommendations, and deliver answers.

An AI agent is like a smart digital assistant that understands questions, searches for answers, and makes recommendations. Instead of browsing through pages, these agents pull information from trusted sources and give you a direct answer. They don’t just list links—they summarize, compare, and even suggest the “best option” based on what they find.

The Problem

These AI assistants give direct answers. If they don’t cite your brand or pull your data, you’re out of the picture. And most websites today aren’t AI-friendly. They use JavaScript, lack structured data, and don’t have machine-readable content. So even with great SEO, AI can’t see you.

The Solution

With Agentic Search Optimization™, we at Walker Kreative build a secure, AI-friendly version of your site. It’s designed uniquely for AI bots like GPTBot and ClaudeBot. It includes structured product or service data, FAQs, pricing, and clean schema so AI can instantly ingest and recommend your business.

 

Example: Super Paws Veterinary Clinic

Take “Super Paws” Veterinary Clinic in Tampa (not a real business). They have a beautiful website—lots of cute puppy and kitten photos. But when a pet owner asks ChatGPT: ‘What’s the best vet in Tampa for senior dogs?’ or ‘Affordable dental cleaning for cats?’ — AI assistants don’t care about pretty pictures. They care about structured, machine-readable data. If Super Paws isn’t optimized for AI, they’re missing out on new clients before they even hit Google.

Who Needs AI Search Optimization?

This shift is so new that most businesses have no idea it’s happening. Here are three more examples:

1. Dentist Office

Someone asks: ‘Who’s the best dentist for implants in Clearwater?’ AI tools recommend providers based on structured data, reviews, and expertise signals—not just keywords. If your dental practice isn’t optimized for AI, you’re invisible.

2. Med Spa

Users now ask: ‘What’s the safest med spa for Botox near me?’ AI assistants prioritize businesses with clear service descriptions, safety credentials, and testimonials in machine-readable formats. Without ASO, your med spa misses high-intent clients.

3. Local Gym or Fitness Studio

Instead of searching “gym near me,” people ask: ‘What’s the best gym for strength training with flexible hours?’ AI looks for structured data—class schedules, trainer bios, membership options. If your gym isn’t AI-friendly, you’re out of the conversation.

Why Act Now

AI systems lock in baseline data early, so first movers gain a lasting advantage. And not only that—the cost of this type of service is only going up. Demand will skyrocket as businesses realize the writing on the wall. Early adopters will dominate.

Your Next Step

If you’re a business owner, take action now. Be ahead of the coming wave.

And be extraordinary.

• Cebron